About Me

Hi there! My name is Aaron, and I am a seasoned SEO specialist. I have a proven track record of assisting clients globally, including regions such as Spain, Canada, and the Netherlands. Over the years, I have collaborated with over 100 clients, mainly focusing on brick-and-mortar businesses and SaaS companies. I am highly proficient in various SEO software tools and adept in project management software. My primary goal is to optimize your website effectively. So, don't hesitate to contact me and kickstart your SEO project today!

Case Study - 65% Total Traffic Increase in 3 Months

*bolded items pertain to SearchLab

My Campaign Steps

1. Discovery Phase:

   • Start by sending the client a detailed questionnaire to gather crucial information about their business, goals, and target audience. By gathering this information upfront, we can tailor our SEO strategies to align with your business objectives, target audience, and competitive landscape effectively. This ensures a more focused and impactful SEO campaign tailored specifically to your needs.

2. Website Audit:

   • Gain a basic understanding of the client's identity, industry, products, and services by reviewing their website. Note key features such as navigation structure, blog presence, and CMS platform.

3. Keyword Analysis:

   • Utilize SEO tools like Moz, Ahrefs, or SEMrush to download the current list of organic keywords the site ranks for.

4. Technical Audit:

   • Conduct a comprehensive SEO site audit using a dedicated tool to generate a diagnostic report highlighting any issues on the website.

5. Competitor Analysis:

   • Identify industry competitors and perform batch and content gap analyses. Present the client with their current keyword rankings and inquire about missing keywords.

6. Content Strategy Development:

   • Collaborate with the client to create a content calendar based on identified gaps. Begin content creation and page development to enhance SEO performance.

SEO Gigs I Offer

Initial Site Audit

Missing Titles

Missing Meta Descriptions

Missing Headings

Missing Image Alt Text

Thin Content

Site Structure

Important pages are missing

Important concepts are missing (Footer/Blog)

Internal Links

Broken Links (404)

cannibalizing Content

No obvious keyword targeting

Wrong Target Location keywords

Look on Mobile

PageSpeed

UI/UX is passable

URL Structure

traffic to the site

Orphan Pages

SSL

1. what conversions specifically increased or decrease? by how much? from which specific pages? did we do any ops recently to push conversions? do we have any planned? 

2. did the blog improve over last month? if so, is it ranking within the top 3 positions? if so that's a good win to call out! it it had a huge jump in sessions it would also be worth checking for a featured snippet as well.

which pages drove the biggest increases in conversions? and which conversions specifically improved from those pages? calls, forms or chats. why? did we recently add more form fill opportunities or click-to-call links? etc. this context makes all the difference on the strategy calls

Site Optimization Process

• Image Alt Text

• Any missing H1s, Title Tags & metas

• No obvious keyword targeting

• Wrong Target Location Keywords

• Internal Links

• Enhance User Experience

Penguin Update:

• Targeted sites using black-hat SEO tactics like keyword stuffing and buying links, penalizing them in search rankings.

Hummingbird Update:

• Improved search accuracy by understanding user intent in queries, providing more relevant results.

Panda Update:

• Penalized low-quality content sites, aiming to elevate the quality of search results by promoting high-quality content.

Google Posts

UTMs

https://www.tomkadleckia.com/searchnew.aspx?utm_source=gbp_posts&utm_medium=organic&utm_campaign=new-inv-1-2024

https://www.huffineschevylewisville.com/service.htm?utm_source=gbp_posts&utm_medium=organic&utm_campaign=service-center-2-2024

https://www.huffineschevylewisville.com/parts/index.htm?utm_source=gbp_posts&utm_medium=organic&utm_campaign=parts-center-2-2024

https://searchlabdigital.com/?UTM_source=GMB_listing&UTM_medium=organic

https://www.ikehonda.com/?utm_source=GBP_listing&utm_medium=organic

[inventory_lightning type="New" strict="type" make="Subaru" model="Ascent" /]

Client’s Report Declined Month-Over-Month. What Now?

1. Investigate the cause of the decline:

   • The first step would be to identify the root cause of the decline. This could involve analyzing the data to determine which key performance indicators (KPIs) were affected and checking for any changes to the website around the time of the decline. In order to identify the cause of any decline, I prioritize keeping a comprehensive record of all website changes and maintaining a calendar of recent Google updates.

2. Communicate the findings:

   • Once you have a good understanding of the cause of the decline, communicate this information to the appropriate stakeholders. This could involve creating a report that outlines the findings or having a meeting to discuss.

3. Develop a plan to address the issue:

   • This often could involve making changes to the overall SEO strategy, adjusting the content, or taking other steps to improve site performance.

4. Monitor progress:

   • Finally, monitor progress over time to see if your efforts to address the decline are having the desired effect.

Overall, the key is to be proactive in addressing the decline, communicate clearly with stakeholders, and take steps to improve performance over time.

GBP Auto Business Categories

¿Hablas español en (dealership name)?

Sí, hablamos español en (dealer name). Llámenos, envíenos un correo electrónico, o visite nuestro concesionario de (city, state), y nuestro representante hispanohablante estará encantado de ayudarlo.

How can I order parts from your dealership?

You can order (manufacturer name) parts from (dealer name) by either submitting an online parts order form, calling our parts department, or stopping by our (city, state), dealer location.

What’s the difference between a used and a certified pre-owned vehicle?

A used car typically comes as-is with no warranty. A certified pre-owned vehicle undergoes a full inspection to meet the certified criteria and is backed by a certified warranty by (manufacturer name). For more information, contact the team at (dealer name) in (city, state).

I don’t see the car I am looking for. Can I reserve a new one from you?

Yes! You can reserve a new (make or makes) car, truck, or SUV online, by phone, or in-person from (dealer name) in (city, state).

Do you only service (make or makes) models?

No, at (dealer name), our factory-trained technicians can service almost any make and model.

Do I need an appointment for an oil change?

Yes, you need to schedule an oil change appointment. Call our friendly staff at (972) 538-7000 to schedule your appointment, or book online using the Service Scheduler on our website.

Do you accept trade-ins?

We do accept trade-ins; you can value your trade and set up an appointment with our team.

Can I buy a car even though I have bad credit?

Yes! At John Kennedy, we believe that everyone deserves a reliable vehicle, regardless of their credit history. We work with a variety of lenders to offer flexible financing options, including bad credit and no credit financing. Our finance team is here to help you find the best solution that fits your budget.

Get started today by applying for financing online or visiting our dealership to explore your options!

Do you sell truck tires?

Yes, we offer a variety of truck tires. For more information, call our Parts Department at (972) 538-7000.

Can I get my oil changed here?

Of course! Our service team will be happy to assist you. Call us at (972) 538-7000 to schedule your appointment, or use the online Service Scheduler on our website.

Are you open on Sundays?

No, we are closed on Sundays.

What forms of payment do you accept?

We accept cash, all major credit cards, and debit cards!

Do you buy used cars from the public?

Yes, we buy all makes and models of used vehicles!

Do you have special offers on your vehicles?

Yes, we have special offers on both new and used vehicles. Visit our website for more details!

What time do you open?

We open at 9:00 AM, Monday through Saturday.

What are the benefits of buying a CPO car?

Can I get pre-approved for a loan?

Yes, you can get pre-approved for a loan through our finance department.

Can I get a loaner car?

Loaner car availability depends on our inventory levels. We recommend contacting a member of our team before your appointment to check availability.

Can I finance car maintenance and parts here?

We don't currently offer car maintenance and parts financing. However, we do offer service and parts discounts. For the most up-to-date offers, please visit our website.

Do you sell Hyundai parts?

Yes, we offer genuine Hyundai parts and accessories. Contact our Parts Department at (469) 525-4300 to check availability, or visit our website to submit a parts request through our order page.

"What are your current hours?" "We're open Monday-Friday 9 AM to 7 PM, and Saturday 9 AM to 5 PM. We're closed on Sundays. You can also find our hours listed on our website and Google Maps." (Always direct them to multiple sources for easy access.)

• "Where are you located? I'm coming from [area]." "We're located at [address]. If you're coming from [area], the easiest way to get here is [brief directions or mention a landmark]. You can also use Google Maps for turn-by-turn directions." (Personalize the directions if possible.)

• "Do you have a service department?" "Yes, we have a full-service department staffed by certified Subaru technicians. We handle everything from routine maintenance to major repairs."

• "What's your phone number?" "Our phone number is [phone number]. Feel free to call us with any questions or to schedule an appointment."

• "Do you offer [specific service, e.g., oil changes, tire rotations, state inspections]?" "Yes, we offer [list of services]. You can find a full list of our services on our website or give us a call for more information."

• "Do you have loaner cars available?" "Yes, we have a limited number of loaner vehicles available for service customers. Please contact our service department to check availability when scheduling your appointment."

Sales-Related:

• "Do you have the [specific Subaru model] in stock?" "We currently have [number] [model]s in stock, but availability changes frequently. The best way to confirm is to call us or check our online inventory at [link to website]. We can also let you know if we have one on order that matches what you're looking for." (Transparency and offering alternatives are key.)

• "What are your current deals on the [model]?" "We have several special offers this month, including [mention a specific offer or two, e.g., special financing rates, cash back]. You can find all of our current incentives on our website's [link to incentives page] or contact our sales team for personalized pricing." (Drive them to your website or encourage contact.)

• "Do you offer financing options?" "Yes, we work with a variety of lenders to offer competitive financing options for all credit levels. You can get pre-approved online through our website [link to financing page] or speak with our finance manager."

• "Do you take trade-ins?" "Yes, we gladly accept trade-ins. You can get an estimated value for your trade on our website [link to trade-in tool] or bring it in for a professional appraisal."

• "Can I schedule a test drive online?" "Absolutely! You can schedule a test drive directly through our website [link to scheduling page] or by calling our sales department."

• "What's the difference between the [trim level] and the [trim level]?" "The [trim level] comes standard with [list key features]. The [higher trim level] adds [list additional features]. We'd be happy to go over the differences in more detail and help you choose the right trim for your needs. Give us a call or stop by!" (Offer personalized assistance.)

Service-Related:

• "How much does an oil change cost for my [Subaru model]?" "The price of an oil change for your [Subaru model] depends on the type of oil you choose. Our service advisors can give you an exact quote when you call to schedule your appointment." (Explain the variables.)

• "Do you have any service specials or coupons?" "Yes, we frequently offer service specials. Check our website's service specials page [link to specials page] for the latest deals."

• "Can I schedule a service appointment online?" "Yes, you can easily schedule your service appointment online through our website [link to scheduling page]. It's quick and convenient!"

• "Do you work on [specific Subaru models, e.g., older models, hybrids]?" "Yes, our technicians are experienced in servicing all Subaru models, including [mention specific models]. We have specialized training for hybrid and electric vehicles as well." (Showcase expertise.)

• "My [car issue] is happening. Can you take a look?" "We'd be happy to diagnose your [car issue]. Please schedule a service appointment online or give us a call so we can get you on the schedule." (Encourage scheduling.)

Other:

• "Do you have any customer reviews I can read?" "You can read our customer reviews on Google [link to Google reviews] and other platforms like [mention other review sites]. We appreciate your feedback!"

• "Are you a certified Subaru dealer?" "Yes, we are a certified Subaru dealer. Our technicians are factory-trained, and we use genuine Subaru parts."

• "Do you sell Subaru parts and accessories?" "Yes, we have a parts department that sells genuine Subaru parts and accessories. You can visit our parts department in person or browse our online catalog [link to parts catalog]."